NVIDIA nTeresting Newsletter – 1 July 2013

By NVIDIA

In this Issue:

· GeForce GTX 760 debuts as one of our best values ever.
· SHIELD lowers price and resets the launch date.
· Jon Peddie details a history of graphics in his new book.

GeForce GTX 760, One of the Best Yet

This week we launched the new GeForce GTX 760 GPU, which offers amazing PC gaming performance, smooth frame rates and exclusive GeForce GTX features for only $249.

“The GeForce GTX 760 deserves the HardOCP Gold Editor’s Choice Award. Having the level of performance it exhibits, at a lower price point, replacing not only the GTX 660 Ti but also giving the GTX 670 a run for its money, makes for a very enticing video card.”

Designed to deliver extreme frame rates for all of this year’s hottest PC games, including Call of Duty: Ghosts, Watch Dogs and Batman: Arkham Origins the GeForce GTX 760 GPU is the new weapon of choice for experiencing high-definition gaming.

“For about 240 Euros you get a good graphics card that ensures gaming with maximum details in full HD resolution in nearly all latest games.”

And, powered by an NVIDIA Kepler architecture-based GPU with an incredible 2.3 teraflops of processing horsepower, the GeForce GTX 760 continues to deliver the smooth gaming that the completion can’t.

“As we’ve seen almost everywhere else, the Radeon HD 7950 CrossFire setup exhibited major swings in frametime in the Hitman Absolution benchmark, and is far less consistent than the GeForce GTX SLI configurations when delivering frames to the screen.”

The reviews have been spectacular! Folks praised the awesome price point, performance, smoothness in gaming, and many are concluding that the GTX 760 is “one of this year’s best graphics cards.”

“The GeForce GTX 760 might just be the best release of the generation.”

The GeForce GTX 760 has won HardOCP Enthusiast Gold Award, Hot Hardware Approved, PC Gamer Editor’s Choice, PC Prescriptive Gold Award, and many more accolades from the press.

“AMD have decided they are going to stick with their current range of HD 7000 GPUs until the end of the year, so confident are they in their existing cards. I’ve got to believe though somewhere there are some AMD Radeon execs who are sweating just a little more now. …the price and performance of the GTX 770 must’ve been a real kick in the nuts. And now the GTX 760 is nipping in after and stealing AMD’s wallet while they lay there clutching their groin.”

SHIELD Gets a New Price and a New Date

Two weeks ago we announced that we had heard from the gamers and that we would be selling SHIELD at $299, instead of the previous price of $349.

“Here’s why NVIDIA’s $299 Shield gaming handheld is a steal”

This week we announced we need a little bit more time to tweak the SHIELD to get it just right.

“I see this as a great sign that NVIDIA “gets” the consumer market. … I applaud NVIDIA for pushing this out a month and hope they don’t ship until their hardware, software and services are absolutely perfect. You only get one chance to impress a consumer.”

A History of Graphics

Long time industry pundit Dr. Jon Peddie has a new book out. The book, entitled The History of Visual Magic in Computers, explains how beautiful images are made in CAD, 3D, VR and AR.

“Though the cold war was the primary catalyst for it all;, it was difficult to write this book because it’s impossible to trace a single line of development to generating beautiful realistic images with a computer,” said author Dr. Jon Peddie. “There is the complex pedigree of computer itself; the basic math, the display and its controller, the software algorithms used to generate curves and textures, and the applications that tie all this together.”

The History of Visual Magic in Computers traces the developments of DEC, Burroughs, SGI, and dozens of others, and shares how the technology from those companies found its way to NVIDIA, AMD, Apple, HP, Intel, Microsoft, Qualcomm, and Sony, to mention a few.

The History of Visual Magic in Computers can be ordered at Springer.com and is also available on Amazon.