How Will Augmented Reality Impact the Casino Industry?

The Augmented Reality technology has really taken off over the past couple of years. AR saw its big breakthrough with Pokemon GO, allowing players to use their mobile devices to explore their familiar surroundings, but with virtual elements added to it.

It may have kicked off with Pokemon, but the Augmented Reality tech is really finding its way to numerous walks of life, with the casino industry being one of the areas where AR could really make a huge impact. With the boom of online gambling and developments of mobile technologies, casinos have been looking for ways to merge the online and land-based experience. Augmented Reality might just be the answer.

Aisle411 Sends MGM Visitors on a Treasure Hunt

Last year, a company called Aisle411 nicely demonstrated just how the AR technology could help casinos bring in more players and make their stay much more enjoyable. In cooperation with MGM Casino, Aisle411 created an Augmented Reality treasure hunt for all casino visitors who were interested to give it a shot.

Using simple mobile devices, MGM guests were sent on a mission taking them all over the casino floor, with the special Augmented Reality app adding various clues and hints to particular landmarks. Following these, players could eventually find their way to a prize wheel, spin it, and win free bonuses with their mobile phone.

Augmented Reality Has a Lot to Offer

Like the Aisle411 developers explain, this is just one example of how AR can help the casinos improve their visitors’ experience. Various apps can be used to help them find their way around, play new and exciting games, and much more. The best part about it is the fact these elements require no additional place to be installed, as everything is stored inside the app and the mobile device and only virtually projected.

Although we’ve already seen some exciting developments in the field of Augmented Reality, we can fully expect that some new gambling companies will focus exclusively on the application of the AR technology in the casino industry. With some imagination and creativity, we could see some really exciting things in the near future, offering us a completely new and different gambling experience.

Some companies like Novomatic have already shown us the potential Augmented Reality has and how it could make a huge difference for casinos and players alike. And, if there is one thing that’s usually true about technology, it only gets better with time.