Samsung The Frame TV Introduced

Samsung The Frame TV Introduced

Designed in Collaboration with Renowned Designer Yves Behar, The Frame Is Available for Purchase Beginning

Samsung Electronics America Inc., the leader in home entertainment, announced that starting this Sunday, June 18, consumers can purchase The Frame, its new lifestyle product that transforms from a television into a gallery-like art display. Designed in collaboration with renowned designer Yves Behar, The Frame is designed not only to provide a premium entertainment experience, but also to enhance the look of any home, just like a piece of artwork that you would hang on your wall.

Samsung The Frame TV Introduced

The Frame, a CES 2017 ‘Best of Innovations Award’ recipient, is a powerful combination of technology and design that was created with the modern user in mind. When powered on, The Frame offers 4K Ultra HD picture quality. When not displaying TV or movies, The Frame becomes a customizable work of art that can elegantly exhibit artwork and photographs via ‘Art Mode.’

“At Samsung, we have built our leadership in the TV business by delivering the very best ways for consumers to view their favorite content on TV – which until now, has been focused primarily on picture quality and interaction,” said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America. “With The Frame, we are changing how consumers actually view the TV itself. The entire concept of The Frame is unique and totally groundbreaking. When it’s turned on, it offers the stunning picture quality our customers expect. When it’s turned off, it becomes the picture itself. So whether viewing movies or art, The Frame will redefine what consumers expect from a TV.”

The Frame is available in two sizes: a 65-inch model, priced at $2,799, and a 55-inch model, priced at $1,999. Optional bezels, including white, beige and walnut shades of real wood, for the 55-inch model are available for $199.99. Bezels for the 65-inch model are available for $249.99 allowing for further customizable options that complement a range of living spaces and personal styles.

“The Frame is a beautiful display designed specifically to bring walls to life whether it is in use or not,” said Yves Behar. “The Frame is not just another television, but a new experience of displays in the home.”

TV That’s Made to Suit Your Preferences

As the standards for interior design shift, people want the look of their homes to reflect their broader lifestyle and personal tastes. Samsung is looking beyond the traditional black box and taking an artful approach to TV.

When you’re not watching TV, The Frame’s innovative Art Mode transforms the screen to display the owner’s choice of framed paintings and photographs. To satisfy almost any artistic preference, consumers will be able to choose from 100 professional works to exhibit via the ‘Samsung Collection.’ This is an exclusively curated library of artwork from 37 world-renowned artists and photographers. The works featured in the collection represent a range of genres, compositions and subjects, divided into 10 categories: Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above.

Artists Represented in the Samsung Collection

Wolf Ademeit, Germany
Nacho Alegre, Spain
ruby onyinyechi amanze, Nigeria
Yann Arthus-Bertrand, France
Laturbo Avedon, Virtual
David Burdeny, Canada
Tommy Clarke, England
Cody Cobb, USA
Holly Coulis, Canada
Todd Eberle, USA
Oskar Enander, Sweden
Sam Falls, USA
Fan Ho, Hong Kong
Yun-Kyung Jeong, South Korea
Jeff Johnson, USA
Sarrita King, Australia
Aaron Koblin and Ben Tricklebank, USA
Bohnchang Koo, South Korea
Luisa Lambri, Italy
Sebastien Leon, France
Barry McGee, USA
Palani Mohan, India
Chris Muir, Canada
Eko Nugroho, Indonesia
Anuar Patjane, Mexico
J. Ariadhitya Pramuhendra, Indonesia
Scott Ramsay, South Africa
Tobias Rehberger, Germany
REMED, France
Clare Rojas, USA
Blaise Rosenthal, USA
John Severson, USA
Leanne Shapton, Canada
David Benjamin Sherry, USA
Yoshi Sodeoka, Japan
David Wilson, USA

What’s more, owners of The Frame will also have access to Samsung’s ‘Art Store’, a growing library of more than 100 pieces of established and emerging artists, curated by several international organizations, galleries and museums, including Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. There they can purchase an individual piece for $19.99 or subscribe to the full collection for $4.99 per month. The Art Store will be regularly updated to incorporate work from more galleries, museums, and artists around the world, allowing Frame owners to build up their collection and show off more of their unique and eclectic styles.

Finally, owners can save and upload their favorite personal art work or photographs to The Frame using “My Collection,” which allows them to store their favorite content away for easy access to display whenever they choose.

TV That Beautifies Any Living Space

The Frame allows simple customization of the television so that it blends into any living space. With interchangeable bezels, owners of The Frame can choose from several different colors and materials to personalize the look of their TV. As a Frame owner’s style evolves and home décor changes, so can the look of their television.

Outfitted with Samsung’s new Invisible Connection cable and No Gap Wall Mount, The Frame can be displayed almost anywhere in the house, even within a gallery wall or over a fireplace mantel. In addition to simplifying the process of hanging and adjusting the TV, the No Gap Wall Mount brings The Frame flush against the wall, looking just like a real picture frame. The Invisible Connection eliminates any messy cables or wires with one single, transparent optical cable to connect The Frame to external devices.

For those who do not wish to mount their TV onto the wall, The Frame is compatible with Samsung’s stylish Studio Stand. Designed like an artist’s easel, the Studio Stand is an ideal accompaniment for any contemporary living space.

Additionally, a brightness sensor and motion sensor can automatically switch The Frame’s various modes. The brightness sensor seamlessly adjusts to ambient lighting so that The Frame truly blends into a user’s space. It also adjusts brightness and color temperature so that artwork displayed on The Frame always looks natural, even in changing lighting conditions. In order to conserve energy, the motion sensor recognizes when someone enters or exits the room and can put The Frame into a power-saving mode when no one is present. It can then automatically switch The Frame back on when someone re-enters the space.

For more information, visit http://www.samsung.com/us/frame-tv/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co. Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

About Artspace.com

Artspace.com is the leading online marketplace for contemporary art. Our mission is to bring more art into people’s lives while helping artists and the institutions that support them reach broader audiences. We partner with hundreds of prestigious galleries and nonprofits worldwide to offer collectors and aspiring collectors the opportunity to discover, learn about, and buy art, art books, and artist designed-objects, curated from across the globe.


Photography is inspiration, emotion, passion, and it is an immediate experience. LUMAS shares this experience with the world. Its founders, Stefanie Harig and Marc Alexander Ullrich, are both enthusiastic art collectors who turned their passion into a profession. Their goal: to make high-quality editions more accessible to new collectors and a wide audience of art enthusiasts.

The first LUMAS gallery opened at Berlin’s famous “Hackescher Markt” in 2004. These days, LUMAS offers museum-quality limited edition art in over 40 galleries around the world with locations in Paris, New York, London, and Dubai, to name a few. The LUMAS collection contains more than 3,000 works by 250 established artists and promising newcomers, delivering a comprehensive look into the contemporary art and photography scenes. The LUMAS curators are constantly scouting talent at art fairs, exhibitions, and galleries worldwide. Works are available as hand-signed originals in limited editions of 75-150.

About Magnum Photos

Magnum Photos is an artist’s cooperative of great diversity and distinction, owned by its photographer members. Magnum Photos represents some of the world’s most renowned photographers, maintaining its founding ideals and idiosyncratic mix of journalist, artist and storyteller.

About Saatchi Art

Saatchi Art features the world’s largest selection of original art and helps people all over the world find art and artists they love. The online art gallery offers more than 650,000 original unique paintings, drawings, sculptures and photographs by over 75,000 emerging artists from over 100 countries. Saatchi Art is redefining the experience of buying and selling art by providing art lovers with free art advisory services and an expertly curated selection of art, while giving artists a convenient and welcoming environment in which to exhibit and sell their work.

About Sedition

Sedition is the world’s leading online platform for artists to display and sell their art as digital limited editions for connected screens and devices. Sedition offers everyone an easy, enjoyable and social way to experience art-collecting at affordable prices. The mission of Sedition is to change the art world by introducing a marketplace for collecting and trading art in the digital age.

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