Maxell Professional Plus Series Media Storage Devices Debut

— Pro SD Card, Multi-Interface External HDD, and SDHC/SDXC UHS-I to ExpressCard Adapter Provide Broadcast Professionals with Reliable, Durable, High-Quality Data Storage Options—

Maxell Professional Media continues its commitment to meeting the needs of broadcast, video, and post-production professionals with the introduction of its line of Professional Plus media storage devices. Each of these media products meets the needs of today’s multi-tasking broadcast professionals by providing high quality, durability, and reliability – even in the most challenging environments.

“Our tradition is steeped in developing storage media that can withstand the rigors associated with the professional marketplace,” said Patricia Byrne, senior marketing manager for Maxell.

Maxell’s Professional Plus series has a number of unique features specifically designed to provide the quality, durability, and reliability professionals require in today’s applications, from ENG to post-production.”

One item in the Professional Plus series is a Professional SD Card. This Ultra High Speed UHS-I SDHC Memory card, for DSLRs and Professional HD video cameras, is a full Class 10 with read speeds up to 95MB/s and write speeds up to 45MB/s*. It is faster, smarter and more robust than current SDHC cards and has been fully optimized for professional use.

These Pro SDHC Cards, available in 16GB and 32GB, ensure that the quality of a user’s content remains true to the original source throughout the process of capturing, editing and transmission.

Also joining the Maxell lineup is a Multi-Interface External Hard Disk Drive. This sleek drive includes high performance USB 3.0, eSata, FireWire 400 and Firewire 800 interfaces to give broadcast professionals the bandwidth and transfer speed they need for today’s video editing and other projects. Specifically designed to address the large files associated with HD environments – including audio/video editing, digital photography, and animation files – this drive supports OS X® 10.5 (or later), Windows Vista, 7, 8, and Windows Server 2003, 2008. With 1TB, 2TB and 3TB capacities available, the Maxell Professional Plus Multi-Interface External HDD provides professionals with the means to reliably, quickly, efficiently, and cost-effectively transfer, back up and archive HD files and footage.

The final product in this lineup is Maxell Professional Media’s SDHC/SDXC UHS-I to ExpressCard Adapter for Sony® SxS® applications, which provides a perfect solution for those XDCAM® EX camera users needing an affordable and reliable memory replacement to SxS® media. The adapter makes it possible for the excellent price/capacity ratio SD/SDHC/SDXC UHS-I memory cards to be used as recording media for the XDCAM® EX camcorders and, in addition, supports UHS-I memory cards. Unlike similar adapters, the key advantage of the Maxell Professional SDHC/SDXC UHS-I to ExpressCard Adapter is that it also works with memory cards above 32GB; namely, it supports SDXC cards up to 2TB, allowing for extremely long, continuous recording time and fast transfer for post-processing.

For more information, visit www.maxellpromedia.com.

*Performance may vary according to different hardware configurations and operating system.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products. The company offers a full line of optical and tape based media storage products including SD Cards, Flash Memory and a complete line of accessories.