Toshiba EXCERIA SD Memory Cards Offering World-Fastest Write Speed Unveiled

By Toshiba Corporation

Toshiba Corporation (TOKYO:6502) today announced that it will launch a new series of SD memory cards offering the world’s fastest data write speed. The latest edition to its line-up of EXCERIA memory cards designed to offer users of high-end digital cameras an excellent experience, the EXCERIA PRO™1 and EXCERIA™1 cards will be launched in major markets worldwide, starting with Japan in October.

EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240MB/sec2 the world’s fastest3, while the EXCERIA series will write at 120MB/sec. They will allow digital camera users to shoot still images continuously at high speed.

The cards are the first in the EXCERIA line-up to integrate a newly developed controller compliant with UHS-II4 the ultra high speed serial bus interface defined in SD Memory Card Standard Ver. 4.10, and they achieve significantly higher data transfer speeds than earlier UHS-I compliant cards5.

While digital cameras have made huge strides in image quality and versatility, users have long wanted to see improvements in data transfer rates and write times, so as to be able to takes bursts of photographs in quick succession. This demand has grown increasingly strong as high performance digital single-lens reflex cameras and mirrorless interchangeable-lens cameras have gained popularity and moved into the mainstream. Further advances in higher resolution image recording (including 4K2K video), will also fuel demand for transfers of data-rich images at high speed.

Looking to the future, Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of UHS-II compliant SD memory cards.

Notes:

[1] EXCERIA PRO™ and EXCERIA™ are trademarks of Toshiba Corporation.
[2] Maximum data writing speed may vary depending on the host device and file size.
[3] As of July 2013
[4] UHS-II is the ultra high speed serial bus interface in SD Memory Card Standard Ver.4.10 that delivers data at 156MB/s by single lane access and 312MB/s by dual lane access.
[5] EXCERIA Type 1 SD-GU032G1 (32GB) Read Speed: 95MB/s, Write Speed: 90MB/s

Key Features (All EXCERIA series)

1. Compliant with the SD Memory Card Standard Ver.4.10 HD312, which defines 312MB per sec as the fastest data transfer speed under the SD Memory Card Standard Ver.4.10 UHS-II.
2. SDHC memory cards (32GB, 16GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.
3. Integrates highly secure CPRM copy protection technology.
4. The minimum recording speed is UHS speed class1.

*SDHC memory cards (32GB, 16GB) can be used only in SDXC or SDHC compliant devices integrating FAT32 file format.
*SDXC memory cards (64GB) can be used only in SDXC compliant devices integrating exFAT file format.

Customer Inquiries:

Memory New Business Development Department – Tel: +81-3-3457-3346

Information in this document, including product prices and specifications, content of services and contact information, is current on the date of the announcement but is subject to change without prior notice.

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba’s web site at www.toshiba.co.jp/index.htm